Local search Los Angeles California should become a top priority for SoCal companies. This is a simple online marketing strategy that can provide powerful results. Publishing to local search directories can improve search engine ranking while helping companies generate quality leads and better understand the needs of their customers.
Local search Los Angeles California is a powerful venue because it helps people easily locate the business via search engines. This is particularly important for L.A. businesses due to the high level of competition. It is crucial for SoCal companies to use every online venue available to get the word out about their business.
Local search directories are similar to yellow page phone books because they let companies include their address and phone number. However, online business listing directories offer options that print directories cannot. For example, local search includes driving directions, GPS coordinates, company website URLs, nearby businesses, and the option for customers to publish reviews.
While local search is advantageous for Los Angeles residents, it is particularly helpful to visitors. Anyone who has visited L.A. will tell you it can be a nightmare to navigate around town. Local listing directories can be a lifesaver for those unfamiliar with the area and help them make informed decisions about the business before they ever arrive at the doorstep.
Publishing to local search directories is not a difficult task, but can be labor-intensive. The first step involves creating a list of local listing directories and becoming familiar with available options.
One mistake many business owners make is only publishing to the major directories such as Yahoo Local, Google Places, and Bing Local. It is smart to seek out a variety of niche directories, 411 directories, and mobile directories to expand online visibility.
While local search helps L.A. residents and visitors easily locate companies within the city, it is also a form of link building online. Developing a high level of quality inbound links is an important step in improving search rankings.
It’s essential to carefully develop listings to include relevant keywords and descriptive phrases. For example, a SoCal Italian restaurant could enhance their listing by including a tag line of “Voted best authentic Italian fare in Los Angeles California” or “best Italian lasagna in Orange County California.”
The primary purpose of publishing to local listing directories is to provide searchers with relevant selections based on their query. To achieve maximum results, it is essential to research which keyword phrases searchers use most often. Numerous keyword search tools are available online including Google search-based keyword tool, Wordtracker, and Trellian’s Keyword Discovery.
Taking time to learn how to fully capitalize on local search can provide positive results. Directory service providers offer tracking tools which allow L.A. business owners the ability to track how many visitors arrived via local search; where they came from; what keywords they used; and how many clicked on the provided website URL.
These tools not only help companies determine if their listing is effective, but also provide relevant information that can be helpful when developing other types of online marketing strategies.
For example, if searchers often use the keyword phrase of “Italian restaurants Los Angeles California” business owners will want to incorporate that keyword phrase into their website, blog, online videos, podcasts, social media marketing, and mobile marketing ads.
The majority of local search directories offer paid advertising which let L.A. businesses further enhance business listings. It is important to understand how people search in order to maximize paid advertisements.
For example, Google Places offers Google Boost and Google Tags. Boost is a paid search option that offer business advertising within the Google Places network. Tags provide the option to highlight information to grab customers’ attention. This could be a link to a product catalog, online video about available products, or a discount coupon.
Local search is an affordable advertising strategy that not only helps searchers locate businesses, but also brings attention to other ad campaigns. Companies participating in online video marketing can focus on a specific video in their listing. Companies that participate in social media groups can provide a link to their profile page.
While integrating local search Los Angeles into marketing plans is not difficult, it can be challenging to determine with directories are best suited or how to write effective listings. A simple solution is to work with an online marketing company experienced in publishing to local search directories.